Is Porsche Still Considered a Sports Car Brand?

As a Porsche fan, you've probably noticed that things are changing for the brand. These days, new Porsche models aren't only sports cars: they're sedans and other types of vehicles as well. The four-door Porsche Panamera was the first to buck the trend, and it was soon followed by the large Porsche Cayenne SUV. Though some Porsche "purists" may have not been ecstatic about the move to more "practical" vehicles, the brand has increased its sales by 50 percent over the past four years, with these two vehicles making up about 75 percent of its sales.

Despite these high sales numbers, Porsche is working diligently to keep its adrenaline-pumping connection alive with sports car enthusiasts. The brand is returning to the 24 Hours of Le Mans race next year and constructing Porsche driving "experience" centers in L.A., Atlanta, and Shanghai. These will feature on- and off-road test tracks and driving courses. The company is also creating additional Porsche roadshow events.

In 2014, Porsche will take another step away from its traditional sports car roots, however, when it releases a new compact SUV. Porsche believes it will add up to 75,000 additional units to its annual sales. The company is also debating developing a smaller version of the Panamera sedan.

What do you think, reader? Do you wish Porsche would concentrate more on its iconic sports cars, or are you happy with the new additions to its lineup? Leave Bert Smith Porsche, located in St. Petersburg, FL, a comment and state your opinion!

Categories: People, Fleet, News

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