Porsche Nameplate Rated the Highest Overall in J.D. Power and Associates Initial Quality Study

To place high up on J.D. Power and Associates' annual Initial Quality Study, a vehicle must provide a completely satisfying first 3 months of ownership for its driver. This is because the Initial Quality Study forms the basis of its decisions on the opinions of 80,000 plus new car owners. Here at Bert Smith Porsche in St. Petersburg, Florida, we're pleased to report that the Porsche 911 and Porsche Boxster both earned top spots in their segments for vehicles with the highest level of initial quality.

The way the study works, is that data is collected for the problems which are reported by the owners of various autos during the 90-day period. From there, J.D. Power and Associates measures automakers against each other to give them overall rankings.

Speaking to Porsche and the company's top ranks this year, President and CEO of Dr. Ing. h.c. F. Porsche AG, Matthias Müller Porsche notes, "Porsche stands for sportiness and performance... We are pleased to see that our equally high levels of quality in design, development and production have also been confirmed with these awards."1

If you're familiar with the other world automakers, you're aware that taking such a title is no easy task. A total of 33 international car manufacturers were considered in the various categories for a combined total 230 models evaluated.

Overall, Porsche's first-place win was due to the fact that the automaker managed a score of just 80 problems per 100 vehicles, which is well below the industry standard of 113 problems.

The award reaffirms the notion many hold: that purchasing a new Porsche not only means obtaining the pinnacle of automotive engineering excellence, but also gaining a reliable and steadfast vehicle ready to charge forward without issue.

This year's J.D. Power and Associates Initial Quality Study proves what we at Bert Smith Porsche already knew about the quality of new Porsche models but if you'd like to see for yourself what we mean, we invite you to join us at 3800 34th Street North in St. Petersburg and take a test drive.

Source: 1 http://press.porsche.com/news/release.php?id=794

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